Where are Gamers?
Like most demographics, gamers can be found both in high-traffic areas such as Twitter, Facebook, as well as their own dedicated online spaces. Sites like Twitch, Facebook Gaming, and more are built to be places where gamers can watch, interact, and build a community.
Gaming Specific Platforms
Twitch
What started off as the little spin-off of Justin.tv has grown into the go-to place for video game content and has become the largest live-streaming site in the world.
YouTube
YouTube is not new to gaming, with lets plays, walkthroughs, and much more dominating the site. While the leader in VOD content, YouTube is slowly gaining traction in the live-streaming space.
Facebook Gaming
With the success of Twitch, Facebook had to capitalize on its massive user base and expanding content offerings. Facebook Gaming is the second-largest live-streaming platform.
Esports
While esports has existed for decades, it has skyrocketed in popularity in the last 10 years with the surge in live-streaming, competitive games, and increased coverage. There are a number of ways to get involved in the growing world of esports, including:
Players
Like with NBA, NFL, or other sports athletes, individual players provide an opportunity to connect with their fans. Many esports athletes streaming/creating content in their free time.
Teams
With esports leagues gaining traction, there’s an opportunity to connect with entire teams and connect your brand to the success of that team. Their Wins are your Wins.
Events
There are many opportunities to engage with gamers via esports events, whether you are sponsoring an existing one, hosting your own, or sponsoring a team competing.
Social Platforms
Twitter is a highly used platform for the gaming community, as its conversational nature allows for discussion on the latest games, news, rumours, and more. A great place to start off.
TikTok
The newest player to enter social media. TikToks gaming content is growing in popularity, with more users of all ages logging on. You bet you can find gamers on TikTok.
As the largest social media platform, there’s no question that you can find gamers on Facebook. With groups, pages, events, and more, there are a plethora of ways to engage with them.