What is Facebook?

There are very, VERY few marketers who don’t know Facebook. It’s the largest social media platform with over 2.8 billion users worldwide and has become an integral part of marketing. While Facebook has launched a gaming-specific platform, Facebook Gaming, there’s still a place for gaming-focused content on the platform overall. For example, there are over 90 million+ active users in Facebook Groups focused on gaming.

Opportunities on Facebook

While Facebook Gaming is the go-to section on Facebook, there are still some opportunities to fit your brand on Facebook Including:

• Work with an influencer on the platform

  • It’s simple but can be effective. You can work with gaming-related influencers on Facebook to introduce your brand to their community, and you can also share content on your own page.

• Boost gaming content or create dark ads

  • If your hesitant to put gaming-focused content on your page, there are always paid ads. You can either boost an organic post and bring it to new audiences or create a dark ad, so it lives outside of your public page. With interest-based targeting, you can also target users interested in gaming, esports, and other categories that your organic posts may not hit.

Potential Risks

Like Twitter, the biggest risk on Facebook is having the brand come across as disingenuous. Just like with any community, if you don’t do the research and make an effort to be a part of it, you’ll get flack and negative conversation for trying to insert your brand. Here are a few things to keep in mind:

• Do your homework

  • You don’t need to become a hardcore gamer overnight, but having some knowledge of what you are commenting on or posting about is key.

• Have fun with it

  • Gaming content can be a great moment to have fun with the brand and the content, whether it’s responding to an esports athlete’s post or sharing a Fortnite meme.