What is Marketing to Gamers?
Trevor (TJ) Beckham - Founder
Twitter: @PvttJebus
Email: TrevorEBeckham@gmail.com
In 2020, Trevor (TJ) Beckham was talking to a colleague about a fun, gaming-related social post for a client with the hopes of having the client interact with a whole new audience. After a team member said that “gaming was too niche,” TJ discovered a new goal, to help educate colleagues and clients on the opportunities gaming offers for non-gaming brands.
Fast forward six months and Marketing to Gamers was born. A free resource aimed to help marketers understand the value in the gaming industry. This site offers a one-stop-shop that features information including:
Stats on gamers from around the world pulled from trusted sources
Platform Insights to help marketers understand various gaming platforms and tools
Case Studies from brands that have successfully entered the gaming space
Blog posts that will offer additional insight into marketing to gamers, including interviews with marketers, opinion posts, and much more.
Marketing to Gamers is just getting started, and we’d love to hear your feedback. Looking for stats from a specific country? Want to share a marketing campaign? Just send us an email by clicking below!