Scoring High on ROI: Essential Insights from Gameloft's Gaming ROI Whitepaper
In the ever-evolving world of gaming, marketers are continuously seeking new strategies to maximize their returns on investment (ROI). Thankfully, Gameloft has released “MARKETING ROI IN GAMING” which provides some valuable insights into how marketers can tap into the gaming ecosystem to drive ROI.
We’re going to delve into some key takeaways from the whitepaper and explore the opportunities it presents for businesses. If you’d like to read the full document, click here to visit the Gameloft for Brands page.
Gaming is a rapidly growing market:
Gameloft highlights the exponential growth of the gaming industry, with a projected global revenue of over $200 billion by the end of 2023. With more than 3 billion gamers worldwide, gaming offers a massive potential for marketers to reach diverse and engaged audiences.
More engaged Audience:
Unlike “traditional” digital advertising channels, gaming has the opportunity to capture users when they are paying attention and focused on the game. By pairing enticing ads with this engaging content, in-game mobile ads have seen much higher engagement metrics including x1.9 higher engagement rate vs mobile web/desktop, 50% higher video completion rate vs mobile web, and 42% higher viewability.
Mobile gaming dominates the landscape:
With over 2.7 billion mobile gamers, the study emphasizes the importance of mobile gaming as the dominant platform for marketing efforts. Mobile gaming ads offer a flexible, cost-effective way for brands to connect with their target audience, making it an ideal platform for marketers to invest in.
Multiple ways to leverage mobile gaming:
Although it's expected that Gameloft will promote its own services, being a leading mobile game developer globally, their insights on how brands can effectively leverage gaming remain valuable. Mobile game advertising can utilize videos and images, similar to other platforms; however, gaming offers two unique opportunities: gamified ads, which enable users to interact with your brand, and in-game integration, seamlessly incorporating your brand into the game experience itself.
Data-driven targeting enhances ad performance:
In the realm of digital marketing, data reigns supreme, and Gameloft emphasizes the importance of data-driven targeting. By harnessing player data, marketers can present personalized ads that resonate with players' interests and behaviours, enabling them to connect with their intended audience more efficiently. This approach provides marketers with access to an underutilized channel to pursue target demographics, potentially engaging new customers who might not interact with the brand through conventional platforms.
Gameloft's ROI in Gaming Whitepaper presents a wealth of information for marketers looking to optimize their strategies in the gaming space. By leveraging the key insights from the study, marketers can capitalize on the growing gaming market, create engaging and relevant ad experiences, and ultimately drive higher ROI. As the gaming industry continues to evolve, the importance of understanding and adapting to this dynamic ecosystem cannot be overstated.
It's time for marketers to embrace the gaming revolution and unlock the potential it offers.
